Taking Alterity Virtual
Client Context
Alterity is a small consultancy based in Glasgow, known for its thoughtful, people‑centred workshop delivery. With client needs shifting during the pandemic, the team wanted to transition their in‑person workshop and analysis processes into a high‑quality virtual format using MURAL. They were looking for an approach that preserved the character of their existing delivery while opening up new, scalable ways of working.
The Challenge
Alterity had a strong face‑to‑face delivery model but limited experience with digital collaboration tools. They needed a practical, confident route into virtual facilitation — not a generic tutorial. The challenge was to translate their processes, style and visual identity into a virtual environment without losing the clarity, flow or quality that defined their work.
Core Question
How do we help a small consultancy shift its established workshop methods into MURAL in a way that feels natural, scalable and true to their delivery style?
Our Approach
We began by building a clear picture of Alterity’s current model — reviewing written process descriptions, workshop artefacts, screenshots and photographs to understand how their sessions worked and what mattered to them.
From this, we designed a series of simple, structured MURAL boards that mapped directly onto the stages of their existing workshops. Each board demonstrated where MURAL could strengthen their process and how different tools and techniques could be used without adding complexity.
We then ran hands‑on virtual sessions with the Alterity team, walking through each board and explaining the reasoning behind the design. Everything was linked back to their original in‑person method so the transition felt intuitive.
After these sessions, the Alterity team created their own MURAL boards, using us as a sounding board for questions and troubleshooting. A follow‑up call allowed them to test ideas, refine their approach and explore more advanced features.
How We Worked
Our focus was on clarity, simplicity and confidence‑building. We kept the design aligned to Alterity’s existing practice, avoiding over‑engineering and ensuring the tools served the process, not the other way around. The tone throughout was collaborative and practical — moving at a pace that helped the team experiment comfortably.
Contribution from the Client
Alterity brought openness, curiosity and a clear desire to modernise their offer. They shared detailed materials, tested ideas actively and quickly built capability in MURAL. Their willingness to iterate made the process efficient and enjoyable.
Key Findings
The transition to virtual delivery works best when the digital tools are shaped around the existing process — not the other way around. By keeping things simple, mapping directly to their workflow and using real examples, the team built confidence quickly and saw immediate relevance.
Emerging Impact
Alterity now deliver virtual workshops that maintain the quality, structure and human touch of their in‑person sessions. They have a library of MURAL boards, a clearer digital process and the capability to keep developing independently. The work provided a scalable foundation for future virtual and hybrid delivery.
Why LEEWAY
We specialise in helping teams bring clarity and structure to their facilitation practice — whether in person or online. Our approach kept Alterity’s identity intact while giving them the tools and confidence to run high‑quality virtual sessions for their clients.